
Ever wondered why denim enthusiasts insist on turning jeans inside out before tossing them in the wash? The answer lies in preserving your favourite pair’s colour, shape, and overall lifespan.
The Science Behind Inside-Out Washing
Jeans, especially dark or raw denim, fade over time due to friction and detergent exposure. Washing them inside out minimises direct contact with agitators in the machine, reducing wear on the outer fibres that define their appearance.
3 Key Benefits:
- Colour Protection: Prevents fading by shielding the outer dye from harsh washing cycles.
- Fabric Integrity: Reduces pilling and fraying along seams and pockets.
- Fit Preservation: Maintains the jean’s shape by limiting stress on the outer weave.
Expert Tips for Denim Care
Beyond flipping them inside out, experts recommend:
- Washing jeans sparingly—every 5–10 wears—to avoid unnecessary wear.
- Using cold water and mild detergents to prevent dye loss.
- Air-drying flat or hanging to avoid shrinkage from high heat.
Follow these steps, and your denim will thank you with years of perfect fit and style.