Jessie Roux, the 28-year-old fan favourite from the latest season of The Traitors, has sparked a bold beauty trend with her mismatched red-and-yellow eyeshadow. Makeup artists say her look is a joyful antidote to the ‘clean girl’ aesthetic, offering a vibrant alternative on screens dominated by backstabbing and drizzle.
Roux, a hairstylist, wore bright shades like sweetcorn-yellow and red throughout the series, often paired with mismatched eyes. She admitted wondering if she should tone it down for the show, but felt it was important to stay true to herself. ‘Because of my stammer, it can sometimes be hard to express myself, so it’s a comfort to have my bright makeup and clothes to show who I really am,’ she said.
Her inspiration includes America's Next Top Model, musician La Roux, and hairdresser Sophia Hilton. On TikTok, users have been recreating her look with marigold orange and canary yellow eyeshadows, using metallics in prosecco shades and ‘channelling their inner Jessie’ with mismatched lids.
Makeup artist Aoife Cullen praised Roux’s style as ‘futuristic, alien-esque and retro,’ noting she subverts beauty standards. Lucy Gibson, Claudia Winkleman’s makeup artist, called it an antidote to the ‘clean girl’ look, but said it’s timeless because Roux commits to her own style. The trend is part of a wider movement reclaiming so-called ‘ugly makeup’ on TikTok, with artists like Sean Brady and Garance Murru gaining followings for their bold, colourful looks.
