BB creams, also known as beauty balms, are hybrid makeup and skincare staples that offer a lightweight alternative to foundation, perfect for achieving a 'no make-up' make-up look. Unlike regular foundations, BB creams have a lighter finish and act as multi-taskers, saving time in the morning, according to make-up artist Ruby Hammer. They are best applied with fingertips, starting from the centre of the face and working outwards.
Offering lighter coverage than CC creams, BB creams help even out skin tone while providing hydration. Beauty writer and editor tested a range of formulas to find the best options for 2025, considering skincare benefits, coverage, and finish.
Top picks include the Kosas BB cream, which has a hydrating gel consistency that blurs discolouration and wears well throughout the day. The Garnier oil-free version offers slightly more coverage and a healthy, shine-free finish at a budget-friendly price. Dr. Jart's BB cream, with Korean skincare roots, provides sheer, skin-like coverage and SPF50 protection, adapting to skin tone across four shades.
Other notable mentions are the popular gel-like formula from an unnamed brand that works for various skin types, and a radiance-boosting BB cream available in eight adaptable shades, though it may require a setting powder for oily areas. Clarins products are praised for adding natural radiance, though a wider shade range is desired.
