Model and entrepreneur Rosie Huntington-Whiteley has been announced as the new global brand ambassador for luxury haircare brand Gisou. The partnership sees the star endorsing the brand's honey-infused products, including the newly launched Honey Milk 5-in-1 Styling Cream.
The Honey Milk 5-in-1 Styling Cream offers a multi-purpose formula that hydrates, smooths frizz, boosts shine, and provides heat protection up to 230°C, while delivering flexible hold lasting up to three days. Key ingredients include hydrating honey and strengthening milk proteins, with a fragrance of honey nectar, jasmine, vanilla, and sandalwood.
Gisou was founded by influencer and sixth-generation beekeeper Negin Mirsalehi. The brand is known for using sustainably sourced honey in its products. Other popular items include the Honey Infused Hair Oil, which offers heat protection, frizz control, and hydration, and the Honey Infused Hair Perfume in Wildflower Honey, a lightweight mist that adds shine and a sweet scent.
Beauty expert Emma North praised the Hair Perfume as a perfect refresh between washes. The Hair Oil is clinically proven to provide intense hydration and shine, and has gained popularity on TikTok for transforming dry hair into glossy waves.
With Huntington-Whiteley on board, the brand aims to help consumers achieve glossy, healthy hair reminiscent of the model's signature look.
