An exclusive members' club in Belgravia, London, is advertising for a 'butter sommelier' to curate its butter offerings. The Pembroke, set to open later this year at 6-7 Grosvenor Place, will feature a dedicated butter programme with a silver butter trolley, according to adverts in Country Life Magazine and on LinkedIn.
The role requires 'an encyclopedic knowledge of toast' and a deep understanding of butter, including sourcing exceptional products, educating members on provenance and fat content, and leading tastings. No salary has been listed for the position. The club is also hiring a 'sports tzar' for its billiards room televisions and a 'club matchmaker' to connect members seeking friendships or romantic relationships.
A source told The Standard: 'It may sound indulgent, but it’s really a sign of the times. There’s a sommelier for wine, a barista for coffee, so why not butter? Expectations have shifted. We’re living in an age of hyper-specialisation.' The club, backed by Omani investors, will span over 50,000 sq ft across six storeys, making it London's largest ever members' club upon launch.
Memberships start at £3,250 a year, granting access to bars, restaurants, cigar lounges, billiards rooms, and a literary salon. While London already has around 130 private members' clubs, some over two centuries old, a butter sommelier is a first. The move reflects a rise in butter popularity; research from September 2024 showed a 24% increase in spending on flavoured butters, and Ocado reported a 184% surge in searches for them.
