Mature beauty enthusiasts are praising a budget-friendly neck firming serum from Boost Lab, which they claim works 'magic' on sagging skin. The Edelweiss Neck Firming Serum, priced at £24.99, is selling one tube every minute in Australia and has garnered over 3,700 reviews with a 4.4-star rating.
The serum contains Edelweiss extract, known for protecting against collagen breakdown, and Tef Seed extract to enhance skin elasticity. It also includes a vegan collagen alternative to address crepe-like texture. The formula is free from sulphates, parabens, and added fragrances, making it suitable for sensitive skin.
One 58-year-old shopper wrote: 'This is the best product I have ever used... This serum is literally magic.' Another added: 'I can’t believe the difference in my neck... I honestly had the ugliest crinkled hole in my neck and it has completely gone.' However, a one-star reviewer said: 'I've been using twice daily for over a month, no change whatsoever. Disappointed.'
Other neck and chest creams include Prai Beauty Ageless Throat & Decolletage Creme (£25.49 at Debenhams), Olay Anti-Wrinkle Firm & Lift Face and Neck Lotion SPF15 (£6.50 at Boots), and This Works Perfect Cleavage & Neck Serum (£34.88 on Amazon).