Lily Allen has been announced as the face of Intimissimi's new spring/summer 26 lingerie collection, featuring pieces that could double as outerwear for her West End Girl tour. The campaign showcases a range of styles including sheer bras, silky robes, and a black lace bodysuit, with a colour palette of black, pale blue, and cream that echoes the album's aesthetic.
One standout look from the campaign is a sheer black bodysuit paired with a fitted midi skirt and lace bra, which could be worn to Allen's tour dates. The Seamless Microfibre Shaping Slip (£69) can be used as a skirt or shapewear, while the sheer High-Neck Tulle Bodysuit (£49) and Denise Lace Balconette Bra (£42) complete the underwear-as-outerwear style.
Allen, who has a long-standing love for Italian fashion, said: 'I've always been in love with Italy and the Italian dedication to elegance and style. Intimissimi isn't just a label, it's a staple of Italian fashion.' She expressed her excitement about being the brand's ambassador, noting that her favourite style is an underwired bra with a sheer cup.
Another look from the campaign features the Denise Silky Flowers Silk and Lace Balconette Bra (£59) and matching knickers (£35) in pale blue, paired with a cream Silk Shirt (£110). For those seeking broader size ranges, alternative options are available from Lounge and Bluebella.
