Lily Allen Unveils New Lingerie Range with Intimissimi in West End Girl Colours
While in the midst of her highly anticipated UK tour, singer and style icon Lily Allen has taken on a new role as the face of Intimissimi's latest spring/summer 26 lingerie collection. The campaign showcases a range of stylish pieces that not only reflect Allen's personal fashion sensibilities but also draw inspiration from the colour palette of her West End Girl album, making them ideal for wearing to her live performances.
Campaign Highlights and Styling Details
The new collection features a variety of chic designs, including sheer bras, silky robes, and bodysuits that blur the line between underwear and outerwear. The colour scheme is distinctly reminiscent of the West End Girl aesthetic, with key shades of black, pale blue, and cream dominating the range. One standout look from the campaign is a sheer black bodysuit paired with a fitted midi skirt and a black lace bra, creating an ensemble that is both elegant and perfectly suited for a night out at Allen's tour.
Key pieces from the collection include:
- The Seamless Microfibre Shaping Slip (£69), which can be worn as a skirt or as shapewear, featuring silicone-backed elastic and adjustable straps for comfort and security.
- The sheer High-Neck Tulle Bodysuit (£49) and the Denise Lace Balconette Bra (£42), which Allen combines to achieve a sophisticated underwear-as-outerwear look.
- The Denise Silky Flowers Silk and Lace Balconette Bra (£59) and matching knickers (£35) in a pale blue hue that nods to the iconic West End Girl album cover, complemented by a cream silk shirt (£110) for a complete outfit.
Lily Allen's Personal Connection to the Brand
In a statement about the campaign, Lily Allen expressed her admiration for Italian fashion and her excitement about partnering with Intimissimi. "I've always been in love with Italy and the Italian dedication to elegance and style," she said. "Intimissimi isn't just a label, it's a staple of Italian fashion, and I was thrilled to be asked to be the brand's ambassador. They truly treat every piece as special." Allen also highlighted her preference for underwired bras with sheer cups, noting their combination of support and style as a non-negotiable in her wardrobe.
Alternative Options and Availability
For those seeking a broader range of sizes, alternative options are available from brands like Lounge and Bluebella. Lounge offers the Entice Balcony Bra in pale blue, available in band sizes 28 to 40 and cup sizes from A to G, currently on sale for £32. Bluebella's Marseille Bra in Blue Topaz is also on sale for just £10, with a similarly extensive size range. However, for officially Lily Allen-approved pieces, Intimissimi's new collection remains the premier choice, blending high fashion with practical wearability for everyday and special occasions alike.
The entire campaign is filled with stylish, chic designs that not only celebrate Allen's tour but also offer versatile additions to any wardrobe, whether for intimate wear or as statement outerwear pieces.
