Justin Bieber's collaboration with his wife Hailey Bieber's skincare brand Rhode launched in the UK on April 13th, and products sold out quickly. The range, which includes spot stickers, eye patches, and lip treatment, was released at 5pm BST on Rhodeskin.com, timed to coincide with Justin's Coachella performance.
The collection features Spotwear stickers in five exclusive shapes, priced at £16 per pack or £72 for a bundle. The Peptide Eye Prep in a special Banana Peel colourway and the Peptide Lip Treatment in Caramelised Banana edition also launched. A full set of all three products is available for £56.
Hailey Bieber built the launch around 'Bieberchella', collaborating with Sephora to engage influencers at the festival who trialled the products before Justin's set. The range follows previous celebrity collaborations with Sarah Pidgeon and Claudia Schiffer, and is not the first male Rhode collab, as Harris Dickinson fronted the Glazing Mist in 2024.
Justin has spoken about his adult acne struggles in past YouTube videos, where Hailey helped him improve his skin. The spot stickers are a natural fit given his history with breakouts.
