Apple Martin, the 21-year-old daughter of actress Gwyneth Paltrow and Coldplay frontman Chris Martin, has secured her first major modelling job with the London-based fashion label Self-Portrait. She follows in the footsteps of models such as Emily Ratajkowski, Gigi Hadid and Naomi Campbell, who have previously fronted campaigns for the brand.
Apple announced the news on Instagram, sharing a series of selfies in which she wears a Self-Portrait baby-tee and jeans. In a short accompanying clip, she said: “I’m so excited to be the new Miss Self-Portrait and for the campaign to come out.” The brand stated that the collaboration will “evolve and unfold over the coming months through a series of fashion portraits, films and activations”.
Self-Portrait was founded in 2013 by Malaysian designer Han Chong and is known for its day-to-night occasionwear. It is a bestseller at Selfridges and has been worn by celebrities including Beyoncé, Michelle Obama, and Selena Gomez. Models such as Kate Moss and Bella Hadid have also modelled for the label.
Apple is currently a junior at Vanderbilt University in Nashville, Tennessee, where she majors in law, history and society. She has expressed interest in pursuing theatre and is part of the university's cabaret group, Vanderbilt Original Cast. Her mother, Gwyneth Paltrow, has said of her daughter: “I’m always her mama... but it’s very interesting to really watch her step into herself as a grown woman.” Paltrow also revealed that she often seeks fashion advice from Apple, who is a regular front-row guest at Chanel fashion shows.
