Supermodel Gisele Bundchen radiated elegance and vitality in a series of striking new photographs released on Instagram this week. The 45-year-old Brazilian icon showcased her toned physique in a white bra top, highlighting both her cleavage and abdominal muscles during an exclusive photo shoot for Garnier. Complementing her look with faded blue jeans and a delicate gold necklace, Bundchen epitomised modern beauty and wellness.
A New Chapter with Garnier
Bundchen has been appointed as the inaugural Global Ambassador for the renowned haircare brand Garnier, marking a significant milestone in her career. She has already featured prominently in television commercials and advertising campaigns for the company. In an enthusiastic Instagram post last week, she expressed her excitement, writing, "Thrilled to start this new chapter as Garnier's first Global Ambassador! Beauty is all about feeling good."
Comedic Flair and Wellness Focus
The Vogue cover star demonstrated her acting prowess in a humorous sketch that underscored her commitment to wellness. In the video, she emphasised, "Wellness is very important to me," as she playfully enacted an unconventional brand-signing process. Bundchen insisted that Garnier executives and her lawyer engage in a workout session while negotiating the terms of a lengthy contract.
The amusing mockumentary also depicted Bundchen enjoying an ice bath, with executives shivering in adjacent tubs. Her dog made a cameo appearance, barking on cue before she led the team on a surfing excursion. These elements highlighted her authentic, balanced lifestyle, which aligns seamlessly with Garnier's brand values.
Exclusive Miami Launch Event
Garnier is set to unveil its new Fructis Diamond Sleek Shine-Coat Smoothing Spray with Bundchen at the helm. A portrait from the campaign shows her wearing a grey sweater while seated on a Miami beach, exuding calm and confidence. An exclusive launch event is scheduled for March 12 in Miami, followed by a free public pop-up on March 13 and 14.
Sandra Villarreal, General Manager for Garnier, praised Bundchen's appointment, stating, "We are thrilled to welcome Gisele as our global ambassador. She embodies the very essence of our brand - a holistic, grounded approach to beauty that begins with wellness and radiates outward." Villarreal added that Bundchen's dedication to balance and mindful living makes her an ideal partner for promoting the innovative haircare formula.
Personal Life and Priorities
Bundchen's professional endeavours coincide with a serene personal chapter. It has been one year since she welcomed her third child, a son, with husband Joaquim Valente. While she has not publicly disclosed the boy's full name, reports indicate his middle name is River. Bundchen also shares two children, Benjamin, 16, and Vivian, 13, with her ex-husband, football legend Tom Brady.
Sources reveal that Bundchen is embracing a quieter, more private lifestyle with Valente, whom she married in 2025. "Gisele's life now is much more private. It's more in line with who she is. It's a life she dreamed of," a source told Us Weekly. Another insider noted that she has found peace in a slower-paced existence, surrounded by nature and removed from the pressures of celebrity.
Moving Forward Amicably
Bundchen and Brady announced their divorce in 2022 after 13 years of marriage, emphasising their commitment to co-parenting. Brady stated on Instagram that their children remain the central focus, while Bundchen explained that they had "grown apart" but wished each other well. Brady is reportedly enjoying his current phase as a single father, embracing newfound freedom.
In the Garnier campaign, Bundchen is seen living her dream life—swimming in the ocean, surfing, and maintaining a fit physique post-pregnancy. At the conclusion of the advertisement, she confidently informs the Garnier team that she is ready to sign their contract, symbolising her alignment with the brand's ethos of authenticity and performance.
