Emily Atack has caused a stir online with her new campaign for Agent Provocateur, which fans have declared has 'broken the internet'. The spring/summer collection, titled The Duchess, draws inspiration from British aristocratic glamour and the scandalous countryside living of the late 1980s, heavily influenced by Jilly Cooper's novel Rivals – a TV adaptation of which also stars Atack.
The campaign, unveiled on Instagram, received an enthusiastic response. One fan commented: 'I absolutely LOVE this. Go go Emily', while another wrote: 'Here's a way to break the internet! In fact Miss Atack… you win the internet today! Flawless!'
Creative director Sarah Shotton explained the inspiration: 'I was up North when Rivals came out, with its brilliant cast & costumes, and I just fell in love with all things British, once again. SS26 is very late-1980s, it's over the top and really fun, with lots of fabulous prints and fabrics. It's one of my favourite collections in a long time. We needed someone bold, British and utterly gorgeous to bring it to life; it could only ever have been Emily for the campaign.'
The collection features a mix of playful, feminine and risqué pieces, including matching sets, satin, lace and PVC materials, as well as accessories like elbow-length gloves, robes and garters. Some items, such as long sleeve bodysuits, pleated skirts and mini dresses, can even be worn as outerwear. The campaign is available to shop now, timed with the release of the new Bridgerton series and ahead of Valentine's Day.
