The beauty world is abuzz as Dyson unveils its latest, most sophisticated hair styler to date: the Airwrap Multi-Styler Complete Long. Priced at a premium £599.99, this isn't just an upgrade; it's a statement piece for your vanity table.
But with such a hefty investment, the burning question on everyone's lips is simple: does it actually deliver results worthy of its cult status and price point?
What’s New In The 2024 Dyson Airwrap?
Dyson hasn't simply repackaged the old model. The new 'Complete Long' edition is engineered specifically for longer, thicker locks. The star of the show is the enhanced 'Coanda' technology, which now boasts a more powerful airflow. This allows the styler to attract and wrap even more hair onto the barrel for a smoother, faster, and more efficient styling experience.
The kit is a comprehensive one, coming packed with a range of attachments designed to create every look from voluminous bouncy curls to pin-straight, salon-quality blowouts. Key accessories include:
- Two re-engineered curling barrels (long and short)
- A firm smoothing brush for frizz control
- A round volumising brush for root lift
- A precision concealer nozzle for focused styling
- The classic drying attachment
Early Verdicts From UK Stylists & Users
Initial feedback from those who've had their hands on the new model has been overwhelmingly positive. Many users and professional stylists are reporting a significant reduction in styling time, with some achieving a full blow-dry and style in under 15 minutes.
The most praised feature remains its gentler approach to hair health. Unlike traditional tools that rely on extreme heat, the Airwrap uses air to style, resulting in less heat damage, reduced frizz, and a noticeable shine. For those with fine, colour-treated, or damage-prone hair, this is a game-changer.
The Elephant In The Room: The Price
There's no sugar-coating it: at nearly £600, the Dyson Airwrap is a luxury purchase. It positions itself firmly in the high-end market, making it an investment piece rather than an impulse buy.
However, advocates argue that its multi-functionality replaces several other tools—a hairdryer, straighteners, and curling tongs—justifying the initial outlay. For the dedicated beauty enthusiast who values time, hair health, and performance, it may well be worth every penny.
For those not ready to commit, Dyson's older models often see significant discounts during major sales events like Black Friday or the January sales, offering a potential entry point into the Airwrap ecosystem.
Final Thoughts: To Wrap Or Not To Wrap?
The new Dyson Airwrap Multi-Styler Complete Long is a formidable piece of beauty tech. It delivers on its promise of faster, healthier-looking hair with less effort. If your hair routine is a daily chore and your budget allows for it, this tool could genuinely revolutionise your mornings.
For others, the eye-watering cost may be a barrier too high. Ultimately, its value depends on how much you prioritise innovation, convenience, and the health of your hair.
