The Traitors has returned for its fourth civilian season, and Claudia Winkleman's distinctive wardrobe has become a major draw. Her stylist, Sinead McKeefry, explains how to achieve the look, which blends posh Scottish manor style with high-fashion camp.
McKeefry sources inspiration from vintage editorials and designers like McQueen and Comme Des Garçons, as well as heritage brands such as Purdey. She also favours Scottish labels like Brora and Johnstons of Elgin for traditional knits.
To emulate Winkleman's style on a budget, McKeefry recommends vintage shops for coats and high-street stores like Zara for tartan and Fair Isle. She also suggests shopping in the men's section for brogues at M&S and knitwear at Uniqlo and Cos.
Key elements of the look include thick textures like velvet and tweed, warm earthy tones, and dramatic silhouettes such as capes and oversized sleeves. This season's outfits feature layered tights, ruffled collars, and bows.
One of McKeefry's favourite looks is a midi kilt from Le Kilt paired with a knit vest and black turtleneck. She praises the brand for its traditional yet detailed designs.
