Bobbi Brown stands as one of the most authoritative and trusted voices in the global beauty industry. When she offers advice, especially on achieving optimal results from makeup application, it commands attention. As individuals age, makeup application often becomes more challenging; facial textures evolve, skin tends toward dryness, and definition is required in new areas to complement subtly changing features.
Common Eye Makeup Errors and Expert Corrections
Below, the renowned makeup artist and founder of Jones Road, Bobbi Brown, outlines the most frequent mistakes people make with eye makeup as they age, alongside her professional recommendations for superior alternatives.
Mistake 1: Incorrect Timing for Eye Cream Application
Incorporating eye cream into a beauty regimen is advisable for older individuals, according to Brown. "If you are over a certain age...eye cream is going to hydrate the eyes," she states. However, timing is critical. While overnight application is beneficial, Brown cautions to "skip eye cream on your lids during the day." Excessive moisture in that area can cause eye makeup to shift and diminish its longevity. Makeup that slides or gathers in creases is undesirable at any age.
Mistake 2: Overemphasizing Eyelids While Neglecting Under-Eye Areas
This issue is particularly relevant for glasses wearers. Brown explains, "If you wear glasses, the glass in your frames can highlight under-eye discoloration and darkness, so corrector and concealer underneath the eye is essential." She recommends selecting a skin-tone correct formula that is one or two shades lighter than your foundation to effectively brighten any darkness.
Mistake 3: Skipping Eyelid Preparation
Does your eye makeup frequently crease or migrate shortly after application? Brown's simple 30-second solution could revolutionize your routine, requiring only your standard face powder. "Start by prepping the lid with a little tinted face powder in your shade," she advises. "Apply it with a soft eye-blending brush."
Mistake 4: Relying Solely on Powder Eyeshadows
Traditional powder eyeshadow is a classic choice, but newer formulations may be more suitable as skin matures and becomes drier. "Creamy products feel very comfortable on the eyelid; no tugging and nothing dry," says Brown. "The creaminess of an eyeshadow stick (such as Jones Road Eyeshadow Sticks) may be especially appealing if you have more mature eyes or a drier eyelid. Compared to traditional powders, they feel more forgiving." Opting for cream shadows over powders can enhance comfort and appearance on older eyes.
Mistake 5: Failing to Add Adequate Definition
With age, eyebrows and eyelashes often lighten, making makeup-enhanced definition crucial. "When defining the eyes, always finish with eyeliner (you can never go wrong with a classic brown or black eyeliner pencil) and two to three coats of mascara," Brown emphasizes. "That’s what really makes the eyes pop and gives a wide-awake, refreshed look." For those with hooded eyes, she suggests, "bring a deeper shade slightly above the lid to create definition."
Mistake 6: Overlooking Eyebrow Care
If brows appear droopier with age, Brown offers a swift technique. "To naturally lift the brow bone, apply a lighter shade, like a cream shadow stick, right on the brow bone to brighten and lift the area," she advises. "Don’t forget about your eyebrows, they frame your face. You can use a brow pencil, brow gel, or a pencil and brush depending on how much filling in you need." Defining eyebrows becomes increasingly important as they naturally lighten over time.
Mistake 7: Being Excessively Cautious
If the above guidance feels overly rigid, remember that enjoying makeup and feeling confident is paramount. Brown, for instance, enthusiastically endorses shimmer. "Don’t be afraid of sparkle," she encourages. "Whether you save it for a special night out or wear it every day, a little sparkle layered over your shadow looks great at any age."
