Alison Hammond's Kate Middleton-Inspired Dress Sells Out After This Morning Appearance
Alison Hammond's Kate Middleton-Inspired Dress Sells Out After This Morning Appearance

Alison Hammond caused a stir on Friday's This Morning when she wore a navy polka dot midi dress from Monsoon, reminiscent of one previously worn by Kate Middleton. The 50-year-old presenter's outfit, the Kate Puff Sleeve Polka Dot Midi Dress in blue, quickly sold out after viewers clamoured to find out where to buy it.

The dress, priced at £150 and available in sizes 6-24, features a smart collar, short puff sleeves, and silver flower embellishments cascading down the bodice. During the show, Hammond discovered a spare button attached to the dress, mistaking it for a flower, which led to a humorous moment with co-hosts Dermot O'Leary and Alice Beer.

Viewers took to social media to praise the ensemble, with one writing on This Morning's Instagram: 'I absolutely love Alison's dress, she looks stunning wearing it.' Another added: 'The dress is lovely, where is it from please?' However, some expressed disappointment at the premium price, with one shopper noting: 'I've just checked the price of Alison's dress £150 wow oh well back to Primark.'

The Monsoon dress echoes Kate Middleton's Alessandra Rich polka dot dress, which she wore to Bletchley Park in 2019 and for King Charles' 70th birthday portraits. For those seeking a more affordable alternative, Debenhams offers a navy polka dot shirt dress for £32, while Boden has a similar style at £119, currently available with a 10% discount.

Monsoon suggests pairing the dress with 'kitten heels and glossy jewellery' for a polished look. Despite having no customer reviews yet, the dress has won Hammond's endorsement and remains a classic addition to any wardrobe.