Fans of ITV's This Morning have been sent into a fashion frenzy, desperately searching for a stunning navy dress worn by presenter Alison Hammond. The 50-year-old host stepped onto the set on Friday, January 9, in a sophisticated puff-sleeved polka dot midi dress that viewers instantly adored.
An On-Air Discovery and a Royal Connection
The elegant frock, which features a smart collar and pretty silver floral buttons, provided a hilarious moment during the live broadcast. Seated alongside co-hosts Dermot O'Leary and Alice Beer, Alison suddenly announced to the studio: "I've just found a flower inside my dress - I was like, what is this hard thing? And it's the most beautiful flower." The mysterious bloom turned out to be nothing more than a spare button attached to the garment.
While the moment brought laughter, the overwhelming viewer reaction was a determined quest to find where to purchase the outfit. The dress bears a striking resemblance to a now-iconic polka dot design worn by Kate Middleton, the Princess of Wales. The Princess first wore a similar Alessandra Rich dress during a visit to Bletchley Park in 2019 and later chose it for the official portraits marking King Charles's 70th birthday.
The Social Media Search and the Price Tag Revelation
On the official This Morning Instagram page, admirers were quick to comment. One fan wrote, "I absolutely love Alison's dress, she looks stunning wearing it. Wish I knew where she bought it from," while another simply demanded, "Ok I just want to know where to buy the dress! Beautiful."
The sartorial mystery was soon solved. Alison's exact dress is the Kate Puff Sleeve Polka Dot Midi Dress in blue from Monsoon, retailing for £150. It is available in a wide range of sizes from UK 6 to 24. However, the premium price point came as a disappointment to some shoppers. One viewer remarked after locating it online, "I've just checked the price of Alison's dress £150 wow oh well back to Primark."
Polka Dot Alternatives for Every Budget
For those seeking the polka dot trend without the designer price tag, several high-street alternatives are available:
- Debenhams offers a Navy Polka Dot Print Midaxi Shirt Dress for a much more accessible £32, praised for its versatility.
- Boden has a chic navy polka dot frock originally priced at £119. With a current 10% discount on new womenswear using the code D24M, it comes down to £107.10. Shoppers describe it as an elegant, crease-free piece suitable for daily wear or special occasions.
While the Monsoon dress itself has yet to accumulate customer reviews, it has received the ultimate endorsement from Alison Hammond herself. The brand suggests styling the timeless navy polka dot design with kitten heels and glossy jewellery for a perfectly polished finish. The dress can be found directly on the Monsoon website.
