This Morning's beloved presenter Alison Hammond has done it again, but this time it's not her hilarious interviewing technique making headlines—it's her impeccable fashion sense. The TV star sparked a major high-street shopping frenzy after appearing on the iconic sofa in a stunning denim shirt dress.
The garment, a chic midi design from high-street giant Marks & Spencer, vanished from the online store in a matter of hours following her appearance, leaving fans scrambling to get their hands on the coveted piece.
The Dress That Broke The Internet
Alison, 49, looked effortlessly stylish during Friday's show, proving once more why she's a national treasure. The dress, priced at a very reasonable £45, features a classic shirt style with pointed collar and button-down front, perfectly blending smart and casual.
Fashion-conscious viewers didn't waste a single second, immediately taking to social media to praise her choice and hunt down the item for themselves. Their efforts were in vain however, as the dress quickly became listed as 'out of stock' on the M&S website, a testament to Alison's significant influence as a style icon.
Where To Find The Alison Hammond Look
For those disappointed at missing out, there may still be hope. Retail experts suggest checking in-store availability or setting up stock alerts on the retailer's website. The sheer speed of the sell-out demonstrates the powerful 'Alison Effect'—when she wears something, people want it.
This isn't the first time Alison's on-air outfits have caused a shopping stampede. Her ability to connect with audiences goes beyond her warm personality and infectious laugh, extending directly into the world of fashion where her choices resonate with everyday women across the UK.
It seems when Alison Hammond wears it, Britain buys it.
