Alison Hammond, known for her vibrant and affordable style, has caused a fashion frenzy as her latest denim dress from Love & Roses, a brand owned by Next, sold out in minutes. The £66 shirt dress, which she wore on This Morning, features a belted waist, A-line skirt, and dark-wash denim with contrasting tan stitching.
The dress, available in sizes 6 to 22 and in regular and petite lengths, has been praised for its timeless design and quality. However, some shoppers noted it runs small and may be heavy for warmer weather. One reviewer said: 'Bought this dress, which is beautifully made but very heavy. Not something you could wear on a nice spring or summer day.'
Despite this, the three-quarter-length sleeves and midi length make it versatile for transitional seasons, suitable for work or weekends. Alison paired hers with gold and brown pumps and gold jewellery for a smart-casual look. Another shopper commented: 'This dress fits like a dream and looks beautiful. Have had many flattering comments on it each time I wear it.'
Next has not confirmed whether the dress will be restocked, leaving fans eager for updates. This is not the first time Alison's wardrobe has sold out; her polka dot dress from Monsoon and burgundy dress from Karen Millen have also been popular with viewers.