A grey brow gel from Benefit, available at Boots, is gaining popularity among older women for its ability to enhance greying eyebrows. The Benefit Gimme Brow+ Volumising Eyebrow Gel, typically priced at £26, is currently on sale for £18.20 on the Benefit website and £22.10 at Boots during the bank holiday weekend.
The product features a small spoolie brush and a formula with tiny fibres to add volume and colour. It is water-resistant and long-wearing, with 94% of Benefit's testers reporting visibly thicker brows after use. The grey shade is particularly praised as it is uncommon to find brow gels suitable for grey or white hair.
Shoppers have left positive reviews on the Boots website, with one stating, 'The grey works very well on older eyebrows. I find this easy to use on my thinning brows.' Another customer on John Lewis's website commented, 'It is the only brush-on product for brows in grey, which is perfect for an ageing blonde! It has transformed my eyebrows!'
However, one Boots customer suggested a need for a lighter taupe grey shade for those with transitioning grey hair. Another popular grey brow gel is Jones Road's The Brow Gel, priced at £26, which pairs with their grey Brow Pencil at £24 for defining and filling in brows.
