A premium £395 T-shirt from a high-end fashion label has failed a basic durability test, lasting just four washes before losing its shape and quality. The shocking revelation has left consumers questioning whether luxury brands truly deliver on their promises of superior craftsmanship.
The Test That Exposed the Flaw
Independent testers subjected the designer garment to standard washing cycles to evaluate its longevity. Despite its hefty price tag, the T-shirt showed significant wear and tear after only four washes, with fading colour and stretched fabric.
Consumer Backlash
Shoppers who invest in luxury fashion expect durability and premium materials. Many have taken to social media to express their disappointment, with some calling it a "rip-off" and demanding better quality control from high-end brands.
Brand Response
The fashion label has yet to issue an official statement, but industry experts suggest this could damage their reputation among discerning buyers who prioritise both style and substance.
