In a blind taste test of seven supermarket chocolate bars, a budget buy emerged as a surprising contender, with Lidl's Fin Carre Milk Chocolate scoring 8.5 out of 10, just behind Cadbury Dairy Milk's 9/10. The cheapest option, Asda's Milk Chocolate at £1.95, also impressed with a 6.5/10 rating.
Rankings from Worst to Best
Sainsbury's chocolate scored the lowest at 4.5/10, described as flavourless and hard, better suited for cooking. Tesco's Milk Chocolate (200g, £2.30) scored 5.5/10, offering a smooth texture but lacking a milky quality. Morrisons' bar scored 6/10, pleasant but bland, also better for cooking. Asda's Milk Chocolate (200g, £1.95) scored 6.5/10, with a hard bite but delicious milky flavour.
Marks and Spencer's Smooth Milk Chocolate (180g, £3.50) scored 7/10, rich and sweet but potentially sickly for gorging. Aldi's Dairyfine Milk Chocolate (200g, £1.95) scored 8/10, rich and creamy with a luxurious texture. Lidl's Fin Carre Milk Chocolate (200g, £1.95) scored 8.5/10, sweet and indulgent with melt-in-the-mouth quality, reminiscent of Swiss chocolate. Cadbury Dairy Milk (180g, £2.75) scored 9/10, described as a timeless British classic with signature silky chocolate.
Price and Value
The test highlights that price does not always equate to quality. Budget options from Lidl and Aldi outperformed premium brands like Marks and Spencer, which cost nearly double. Asda's bar, the cheapest at £1.95, also delivered good flavour despite texture issues. The article notes that approximately 95% of Brits eat chocolate, driving supermarkets to create their own versions of the iconic Cadbury bar.
