Japanese restaurant chain Wasabi is offering more than 1,000 free meal deals on one day this week to celebrate International Sushi Day. The promotion, called 'British Sushi Time' (BST), aims to encourage workers to take a break from their screens and enjoy lunch outdoors.
Workers Eating at Desks
According to a YouGov survey, nearly half of UK workers (46%) typically eat their lunch at their desks or at work, missing out on a screen break and the chance to enjoy the sun. With lunch often squeezed between meetings and emails, stepping outside for a break has become a rare treat.
Wasabi's Sushi Alfresco Meal Deal
To change this, Wasabi has launched the Sushi Alfresco Meal Deal for two, which includes two large sushi sets, two onigiris, and two waters for £22. The chain is giving away over 1,000 of these meal deals to fans who visit participating stores between 11am and 3pm on June 18, wearing salmon pink with a friend.
Marketing Director's Statement
Wasabi's Marketing Director, Mays Elansari, said: 'Brits are obsessed with making the most of the summer, but too often that hour in the sun ends up spent at our desks. There is a real gap between what we intend to do and what we actually do at lunchtime. That's why we created the Sushi Alfresco Meal Deal for Two to help close that gap. It gives people a simple excuse to step away from their screens, head outside and properly enjoy lunch together.'
For full details, participating locations, and terms and conditions, visit Wasabi's website and follow Wasabi on Instagram, Facebook, and TikTok.
