Hailey Bieber has landed a major swimsuit campaign. On Wednesday, the 29-year-old supermodel was named the new digital brand ambassador for Italian swimwear brand Calzedonia. Bieber's best friend Kendall Jenner has also modeled for the brand, as has Heidi Klum, putting the Rhode founder in good company.
Campaign Announcement
'Introducing global icon @haileybieber, starring in our newest swimwear campaign,' Calzedonia wrote on their Instagram page. The wife of pop star Justin Bieber looked very tanned as she posed by a swimming pool with her brunette hair worn down over her shoulders and light makeup.
Swimwear Styles
The Arizona native wore both a pale yellow bikini with black piping and an ivory sequined two-piece. Bieber just can't seem to stay out of swimsuits. Last week, the star posted a cheeky Instagram post showing off her bottom in a racy thong bikini by a Palm Springs pool in yellow heels, promoting new products from her beauty brand, Rhode. Rhode is valued at approximately $1 billion as of May 2025, following an acquisition deal by elf Beauty.
Fitness and Body Image
Bieber was recently forced to deny rumors she underwent a Brazilian Butt Lift, saying she made a 'commitment' to herself not to alter her appearance with the help of a doctor. In an interview with Allure magazine last year, the mother-of-one credited her fit physique to working out four times a week, specifically citing lunges as the exercise that best tones her bottom.
Kendall Jenner's Romance
Meanwhile, Jenner is reportedly taking a cautious approach to a developing relationship with actor Jacob Elordi. Model Kendall, 30, and Jacob, 28, have known each other for years and move within the same social circles, long before recent speculation about a romance started. According to a source speaking to the Daily Mail, the pair have been spending time together privately for several months following a shift in their dynamic.
The insider said their connection developed gradually after years of friendship, with both attending the same events, including Kendall's birthday celebration in 2022. Three months ago, they went from friends to lovers. 'They were an item as far back as early February, so it's been a while. It helps that they have both been in Los Angeles a lot for the past couple of months, it has really given them time to bond,' the source told the Daily Mail.
It has also been learned that Kendall's younger sister Kylie Jenner played matchmaker for the new couple. 'Kylie was around Jacob a lot during Timothee Chalamet's award season marathon because Jacob was nominated for Frankenstein and Timothee was nominated for Marty Supreme,' the source explained. 'Kylie liked him and thought he would be good for Kenny so she was like, girl, get on it, date this guy already,' added the insider.
Kendall had already been friends with Jacob for years and 'was not sure if she wanted to keep him in the friend zone or not,' the source shared. But Kylie pushed for a deeper relationship. 'Kylie is the alpha sister and pushed Kenny to start a romance with Jacob because she wanted to set up double dates with Timothee,' the source added. 'She thought it would be fun if she and Timothee and Kenny and Jacob all hung out together.' The four were seen together last week on a double date as they all piled into the same car.
Kendall has previously been linked to Devin Booker, Bad Bunny and Harry Styles, while Elordi's past relationships include Olivia Jade and Kaia Gerber.
