A special souvenir edition has been produced to celebrate the life of Kevin Keegan, a true footballing legend. Keegan, Britain's only multi-Ballon d'Or winner, is remembered for his legendary deeds on the pitch for Liverpool, Hamburg, Southampton, and Newcastle United. He was known as a man of the people, an authentic working-class idol who always put fans first.
Career Highlights
Keegan's career started as an unknown £33,000 signing from Scunthorpe United to Liverpool. He became the kingpin as the Reds dominated British football in the 1970s, inspiring a new generation of fans. At his peak, he left Liverpool to play in Germany for SV Hamburg, where he faced initial jealousy from teammates but quickly proved his worth, winning European Footballer of the Year twice.
Later Playing and Managerial Career
He later helped Southampton push for the league title and ended his playing career at Newcastle United, becoming a Pied Piper figure for the region. As manager, he gave Newcastle their 'Entertainers' team—featuring Ginola, Ferdinand, Beardsley, Asprilla, and Shearer—known for thrilling, goal-laden football. Though he didn't win the Premier League as a manager and his England reign was brief, he achieved promotions and league titles in his first season at Newcastle, Fulham, and Manchester City, a unique feat.
The Special Edition
This special edition covers the highs and occasional lows of Keegan's career, highlighting his popularity as a player and manager. The souvenir can be ordered online or purchased in participating UK retailers from Saturday, August 15, 2026. Online postage and packaging costs apply.
