Sydney Sweeney has turned up the heat in her latest promo for her Syrn lingerie brand, going topless in the kitchen and smearing cake on her bottom. The 28-year-old actress celebrated her "birthday month" with a sizzling display that has left fans swooning.
A Playful Kitchen Scene
In the clip, Sweeney opens a refrigerator while wearing a skimpy blue ruffled lingerie set paired with stockings. She grabs a bottle of milk, shoots a seductive look at the camera, then reappears in a pink underwear set. Sporting a bow around her neck, she proceeds to bake a cake, but quickly decides to slap flour onto her backside and toy with her underwear instead.
Back in her blue set, she places a cake on the table and leans into it with her chest. She then strips topless, covering her breasts with two strategically placed cakes to avoid showing too much in the ad. The playful clip also catches her strutting in a pink lingerie set, bending over to blow out candles on a larger cake, and licking cake frosting while wearing a black lingerie set.
Fans React
The video was captioned: "celebrate my birthday month with my newest @syrn collection. coming september 1st." Fans flooded the comments, with one writing: "It’s like it’s everyone’s birthday. Thanks for the gift." Another quipped: "I would like to identify as the table in this clip."
Syrn's Success
Sweeney launched Syrn in January and has been promoting it with lingerie pics ever since. The brand reportedly generated $18 million in the first quarter of 2026. Discussing her vision, she told Elle: "I wanted to create a world and a feeling. I wanted to build a lingerie brand that feels like it understands women instead of talking at them."
She added: "Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day. As the sole founder, my vision was to create something that lives in real life and doesn’t hold anyone back." Sweeney also emphasized comfort, saying: "Boobs and bodies are like fingerprints; everyone's are different, and I wanted to design for that."
Charity Collaboration
Recently, Sweeney teamed up with cancer charity Pink Ribbon Good on a smoothie product. Some fans criticized the price, with one fuming: "Some people are stupid enough to pay 20 dollars for a smoothie… Insanity," and another writing: "$25 for a smoothie is ridiculous and extremely obnoxious." Others showed support, and the charity responded: "What an incredible way to turn something as simple as a smoothie into hope for families facing cancer. We’re deeply grateful for this partnership and for everyone choosing to support our mission."
