Love Island star Sophie Piper has wowed in a lacy bralette as she stars alongside Josh Ritchie in River Island's latest denim campaign.
The reality favourite, who has appeared on Love Island and Love Island All Stars, stars in the glamorous shoot alongside fellow reality star Josh. The pair feature in the campaign, titled Lust Story, Act 1, which puts a cheeky spin on the highs and lows of modern dating.
Campaign Concept and Chemistry
The concept compares finding a soulmate with finding the perfect pair of jeans, with River Island saying great denim is about discovering the perfect fit, just like finding 'The One'. Sophie and Josh's playful chemistry takes centre stage as they model the retailer's signature denim styles for the upcoming season.
Denim Collection Details
The collection focuses on premium stretch and rigid denim, designed for shape retention, sculpting support and all-day comfort. For women, the range features vintage-inspired wide-leg jeans and high-waisted sculpt cuts, while men's styles include the relaxed 'Dad' jean and classic tapered silhouettes. The pieces feature authentic vintage washes, raw-edge hems and rich indigo tones, designed to move from casual daytime looks to evening glamour.
River Island's Focus and Familiar Faces
River Island says the campaign reflects its focus on premium craftsmanship, body-conscious tailoring and effortless everyday style, with the range designed to flatter different body shapes and suit evolving personal tastes. Sophie and Josh are familiar faces to fans of the ITV2 dating franchise, having featured in Love Island All Stars. The campaign forms part of River Island's wider multi-channel push for the new season, using its romance-inspired theme to showcase the latest denim fits.
