Rimmel London has refreshed its Oh My Gloss! Butter Me Up Lip Butter Balm range with four new mocktail-inspired shades and scents, launching just in time for the heatwave. The new shades are Virgin Cosmo (soft pink with raspberry scent), Apricello (coral with caramelised apricot notes), Cherry Spritzs (deep red with black cherry scent), and Espresso Mocktini (vanilla and espresso blend).
Affordable Summer Beauty Refresh
Each lip balm retails at £7.99 (down from £9.99) at Superdrug until August 11. The formula contains 5% squalane, peptides, avocado butter, and hyaluronic acid for hydration and conditioning. The balm offers a glossy, non-sticky finish with sheer colour payoff.
The applicator is a smooth, slanted design for even distribution. The balms can be worn alone for a low-effort look or paired with a lip liner for precision. The original 13 shades remain available, spanning clear, berry pinks, bright reds, deep plums, and dark browns.
Skincare Benefits and Trend Appeal
Rimmel's lip butter balm has gained popularity for its hydrating properties and non-sticky feel. The new mocktail-inspired shades tap into the growing mocktail beauty trend, offering a fun, affordable way to refresh summer beauty routines. According to the brand, the formula intensely hydrates, conditions, and improves lip texture, making it a quick fix for dry lips.
