Residents of a Newcastle suburb were left stunned this week when the Premier League trophy made an unexpected appearance at their local corner shop. The One Stop store on Wansbeck Road, near Gosforth, played host to the iconic silverware on Monday, giving customers a rare chance to pose with the trophy.
An Unlikely Destination
Normally, a trip to the corner shop involves picking up everyday essentials like milk, newspapers, or snacks. However, shoppers were met with a surreal sight: the Premier League trophy sitting on display. While Newcastle United finished 12th in the Premier League last season, failing to secure any silverware, the trophy found its way to the store through a promotion by the world-famous drinks brand Guinness.
Guinness Campaign Rewards Local Store
The trophy's arrival was no coincidence. It was the prize for winning a Guinness campaign in which retailers competed for the highest percentage uplift in Guinness sales. The One Stop store emerged victorious, earning not only the trophy's visit but also Newcastle United matchday tickets for the upcoming season.
Hameth Reddy, the delighted store manager, commented: "Winning this competition has been a real highlight for our store. It was amazing to see the excitement from shoppers and the local community when the Premier League Trophy arrived. The Guinness x Premier League campaign gave us a fantastic opportunity to create something special in-store, drive engagement with customers and celebrate the matchday spirit that makes this city so unique."
Community Reaction
The event drew significant attention, with many locals taking the opportunity to snap photos with the trophy. The promotion highlighted the strong connection between football and community in Newcastle, even when the local team's fortunes on the pitch have been mixed.
