Paris Fashion Week is where fashion stops playing by the rules. From dresses sprayed onto supermodels to mud-covered runways and celebrity invasions, these are the moments that broke the internet and left everyone talking long after the catwalk lights went out. And prepare for more, as Men's PFW takes place this week.
Bella Hadid's Spray-On Dress
Nothing comes close to this moment. Coperni shut down social media when Bella Hadid walked onto the runway wearing only underwear before technicians sprayed a liquid fabric directly onto her body, creating a dress in real time. The futuristic stunt became one of the most viewed fashion moments of the decade.
Kanye West Walks Through Mud for Balenciaga
Balenciaga transformed its runway into a giant mud pit, with models trudging through thick sludge. The shock factor went into overdrive when Kanye West emerged as one of the show's stars, creating headlines worldwide.
Kylie Jenner's Lion Dress Head Causes Uproar
One of the biggest celebrity fashion week controversies ever. Kylie arrived at Schiaparelli wearing a dress featuring a life-size faux (thankfully) lion's head. Animal rights campaigners were furious but others called it a work of art.
Cher Closes Balmain at 76
Nobody expected a music legend to storm the runway, but Cher strutted out to close Balmain's show, proving she remains one of fashion's ultimate icons. The crowd went wild as she rocked a leather catsuit with her signature smoky eye make-up.
Doja Cat Becomes a Walking Work of Art
Rapper Doja Cat has actually pulled off several headline-grabbing stunts at Paris Fashion Week in the past. In 2023 she spent almost five hours being covered head-to-toe in red crystals. Also that year at the Mônot 2023 Spring collection showcase she turned heads with her face painted blue and white. And in 2022 she became a living statue at A.W.A.K.E Mode as she was covered in gold paint.
Kim Kardashian Takes Over Dolce & Gabbana
Kim's collaboration with the Italian fashion house sparked fierce debate. Fans loved seeing her curate the collection, while critics accused the brand of relying too heavily on celebrity power. Either way, everyone was talking about it.
Zendaya's Risky Low-Cut Zipper
Not usually the one to bare all, actress Zendaya shocked when she stepped out in a dangerously low-cut gown at a Louis Vuitton event in 2023. The dress featured two zippers at the front, one which was undone to show plenty of cleavage and another undone at the bottom to flaunt her incredible legs.
Cardi B in Head-To-Toe Floral
Rapper Cardi B was quite literally unrecognisable in 2019 when she dressed head-to-toe in a floral outfit, including matching mask. There was no risk of a wardrobe malfunction but there was a serious risk of an injury as she literally couldn't see, and made her bodyguard act as her eyes.
North West's First Taste of the Spotlight
At just 9-years-old North West had her first taste of the spotlight when she sat front row at the Balenciaga show alongside mum Kim Kardashian and Anna Wintour. Dressed in Balenciaga herself, North posed for the cameras and made headlines globally.
Julia Fox Ditches the Trousers
After splitting from Kanye West in 2022, Julia Fox continued to grab attention and in 2023 she shocked turned PFW into her own catwalk. She shocked by wearing a pair of tiny leather hot pants, a cropped biker jacket and furry leg warmers that swallowed her boots.
