Meghan Markle still possesses one great power that she can use to her advantage and turn the tide against her, a PR expert has claimed. The Duchess of Sussex, who is celebrating her 45th birthday today, is no stranger to negative feedback.
Criticism and branching out
Meghan's various moves have been criticised plenty by various royal watchers, while her attacks against the Royal Family after her departure from the Firm in 2020 are believed to have contributed to her decline in popularity among the public, who, in the majority, dislike her. However, over the last few years, the duchess has branched out into new areas in a bid to establish herself outside the Royal Family.
And now a PR expert believes it's exactly this approach that she needs to keep to succeed.
Expert's view
Brand and culture expert Nick Ede told Hello! magazine: “Meghan remains one of the most talked-about women in the world and, love her or loathe her, she has an undeniable ability to attract attention.
“For broadcasters, that level of interest is invaluable. It proves that her celebrity status is still incredibly powerful, even if opinions about her remain divided.”
Mr Ede added that Meghan needs to clarify to her audience what her “long-term identity” is and focus on one area where she can build “genuine authority”.
Lifestyle advice
He said: “Lifestyle works when it feels authentic, but it needs to be rooted in her own experiences rather than aspiring to perfection. If lifestyle is what she's about, she needs a strong relationship with a recognised retail partner.”
The PR expert added that keeping her business separate from her husband is a “smart” move, pointing to the Beckhams as a successful global brand.
Mr Ede concluded: “It enables each of them to develop an individual identity. That said, there is huge value in Brand Sussex when they come together around shared values and purpose.”
