As collaborations go, Lucy Punch's partnership with Burberry is certainly a step up from her character's part-time job in Kitchen's Kitchens and Bathrooms. While lovably pretentious alpha-mum Amanda Hughes has never been afraid to aim high, the actress who plays her has scored a real winner.
Fans of the hit BBC1 show Amandaland will be 'pleased as' to learn that Punch is one of the faces of Burberry's autumn/winter 2026 advertising campaign. Dressed in a nylon windcheater featuring the 168-year-old British brand's classic house check, the 48-year-old has swapped the football pitch at the show's 'So-Ha' (South Harlesden) school for more illustrious company.
Punch is joined by a host of British names, including actors Stephen Graham, 52, and Jodie Turner-Smith, 39, models Romeo Beckham, 23, and Rosie Huntington-Whiteley, 39, Arsenal midfielder Declan Rice, 27, and Lioness Leah Williamson, 29.
Titled 'A Good Sport' and shot by Vogue cover photographer Mario Sorrenti, the campaign features Graham playing an enthusiastic children's Sunday league coach. The label is embracing its association with football ahead of next month's World Cup, having shaken off a period in the 1990s when its scarves and bucket hats found favour on terraces for all the wrong reasons.
Burberry has seen a surge in revenue over the past 12 months. Bradford-born creative director Daniel Lee said: 'Burberry has connected football fans across generations. It's only right we celebrate that.' The message is clear: forget its chequered past, Burberry's coming home.
