Lord Sugar is back with a festive treat as The Apprentice returns with two celebrity Christmas specials in aid of BBC Children in Need. The shows will air on BBC One and iPlayer on Monday 29 and Tuesday 30 December at 9pm.
Twelve famous faces, including TV presenter AJ Odudu, comedian Eddie Kadi, actor Jake Wood, and Gladiators' Legend Matt Morsia, will travel to Lapland to create Christmas biscuits, jingles, and adverts. The celebrities are split into two teams and tasked with developing their own gingerbread biscuits, along with marketing materials including an advert and a jingle.
The teams must then pitch their products to retailers to secure sales. Accompanying them in Lapland are Baroness Karren Brady and Mike Soutar, who steps in for Tim Campbell. The first full-length series of The Celebrity Apprentice is also confirmed for 2026 on iPlayer and BBC One.
