Kaleb Cooper stars in Hawkstone's first television advertisement. The beer and cider brand, founded by Jeremy Clarkson, made its TV debut last night after having its initial advert banned.
The brand aired a 40-second spot during the final commercial break before England's FIFA World Cup match against Croatia. Diddly Squat Farm's Kaleb Cooper took centre stage in the advertisement.
The Advert: 'Kaleb's Leap'
The advert, titled 'Kaleb's Leap', showcased the effort that goes into every pint of Hawkstone. It depicted a moment where a freshly poured pint is knocked over, prompting Kaleb to embark on a heroic, slow-motion dive to save it. As he flies through the air, his life of farming flashes before his eyes in a montage of mud, sweat, and toil.
The campaign is a tongue-in-cheek nod to the brand's tagline, 'Hard to make, Easy to drink'.
Kaleb's Reaction
Kaleb said: "It was a long day for 40 seconds on the telly. Could've harvested a whole field in that time. But, if it shows everyone the effort that goes into making a proper British beer, then it's worth it. And I was pretty happy with my very first stunt too."
