Prince Harry and Meghan Markle have suffered a setback as their latest venture, the documentary film Cookie Queens, which they executive produced, flopped at the US box office over the weekend.
The California-based couple's company, Archewell Productions, served as executive producers on the film, which opened in nearly 500 cinemas across the US after its world debut at the Sundance Film Festival in January. The documentary follows a group of Girl Scouts as they compete to become the top cookie seller and has been described as a feel-good film by some reviewers.
Box Office Performance
Despite the wide release, Cookie Queens did not pull in the expected numbers and failed to make it into the weekend's top ten releases. It was beaten by CatVideoFest 2026, a compilation of fan-submitted cat videos directed by Will Braden. Distribution rights were acquired by Roadside Attractions.
Roadside Attractions told entertainment publication Deadline that Cookie Queens performed well at speciality venues that traditionally screen documentaries. It also noted that it performed well at multiplexes where Girl Scouts and former troop members helped drive attendance.
Positive Reception
Despite its box office performance, reviews for Cookie Queens were often relatively positive. The Hollywood Reporter called it "an eminently accessible and easily meme-able serving of American-girl cuteness, featuring a diverse cast of well-chosen young women." The film holds a 92% score on the review site Rotten Tomatoes.
Meghan previously said of the film: "As a former Girl Scout myself, with my mom as my troop leader, I have a personal affinity for this film and am proud that Archewell Productions has partnered with this award-winning team to executive produce this incredibly captivating film." She added: "Alysa’s creative point of view, the edgy yet humanising tone and tenor of the directing, and the glimpse behind-the-scenes into such a nostalgic and also modern tradition of Girl Scout Cookie season are absolutely irresistible."
Roadside Attractions expressed optimism, saying: "We’re encouraged by the response and believe the film has a long life ahead as it continues to reach its many audiences."
