Harper Beckham is preparing to follow her mother Victoria into the beauty industry with her own make-up brand, Harlo by Harper Beckham. A source told The Sun that the launch is expected to take place as soon as next year.
A source told The Sun: “Harper has been working on a name with the team working on the brand for a while and came up with Harlo By Harper.”
They continued: “Although there is no set date for a launch yet, the aim is to officially start the roll out at some point next year. Victoria has been guiding and supporting Harper every step of the way in this venture.”
And added: “Both Victoria and David couldn’t be more proud of Harper.” The Mirror has approached representatives for Harper for comment.
Following in Victoria’s footsteps
Harper will be following in the footsteps of Victoria, who is also still known by fans as Posh Spice, as she launched her beauty brand in 2019. Victoria is believed to be guiding Harper with her new venture in a bid to avoid all the pitfalls that comes with the industry.
Victoria’s own industry struggles
Victoria recalled during her Netflix documentary, Victoria Beckham, that she knew little about the fashion industry when she first started to carve out her career away from music. In one segment of the series, she told viewers: “When I first started this fashion business, 18 years ago, I didn’t know a lot about the industry. I was scared. I was scared because I loved fashion and it was always my dream, but I knew what people thought. ‘She was a pop star, she’s married to a footballer. Who does she think she is?’”
She added: “The public has read how much my business has struggled over the years and the headlines that I’ve had. And that’s fact, the business has struggled, so I’ve talked a lot about that (here) but I’ve fixed those problems now and it’s taken a long time. We’ve restructured the business, and for all of these reasons, now is the time to tell my story.”
She continued: “I have been so defined by when I was in the Spice Girls, which was only a four-year period in my life, whereas fashion I’ve been in for coming up to two decades. Up until recently, I was aware I was still fighting the preconceptions because of my previous career, and always being mindful of the noise and just focusing on building the (fashion and beauty) brand.”
Earning her place
Victoria went on to say: “I’ve now earned my place in this industry, and I have to work hard to maintain that. The other reason is I love this industry, so if I can use my voice to shine a light on the incredible talents, passion, hard work and just how multifaceted it is, then that’s great.”
