Model Hailey Bieber has set social media alight with a series of sizzling new images, modelling crimson lingerie for a major Valentine's Day campaign. The striking photos, shared on Wednesday, served a dual purpose: promoting the iconic brand's seasonal collection and seemingly putting to bed persistent rumours about a second pregnancy.
A 'Queen of Hearts' for Valentine's Day
The campaign, dubbed 'A Very VS Valentine's', features the 29-year-old showcasing a toned midriff in a selection of red ensembles. Victoria's Secret has anointed her their 'queen of hearts' for the romantic holiday, a significant move as the brand ramps up for what is described as its 'Super Bowl' of sales periods. This marks a notable pivot for the company, which has returned to its hyper-sexy imagery after a brief and less successful 'woke' rebranding effort several years ago.
Beyond the glamour, the images were widely interpreted as a clear statement regarding her family plans. Hailey and her husband, pop superstar Justin Bieber, are already parents to 14-month-old son Jack Blues Bieber. Despite constant speculation, Hailey has repeatedly assured fans she will be transparent about any future pregnancy, a point she reinforced in a recent Vogue interview where she expressed a desire to expand their family 'at some point in the near future' without offering a specific timeline.
Celebrity Praise and Cryptic Comments
The Instagram post garnered immediate admiration from her famous circle. Khloé Kardashian exclaimed, 'Wow wow wow,' while Kylie Jenner declared, 'Vday came early!!!' Kourtney and Kim Kardashian, along with models Brooke Burke and Alessandra Ambrosio, all showed their approval with likes.
A more cryptic response came from Jenner's friend Jordyn Woods, who commented, 'Baby where!?' While some speculated this could hint at Jenner's own early pregnancy, the remark was considered too ambiguous for definitive interpretation.
Motherhood, Style and Skincare Philosophy
The photoshoot arrives shortly after Hailey offered insights into her life as a new mother during the GQ Men of the Year Awards 2025. She revealed her approach to dressing young Jack, preferring 'chill, relaxed' clothing like sweats and hoodies over busier prints typical of baby fashion. She also finds it 'so cute' when Justin dresses their son in his own signature style.
Hailey's renowned skincare routine, which she famously describes as aiming for a 'glazed doughnut' finish, extends to her son. She told GQ she 'slathers' Jack in French pharmacy products at bedtime, leaving him looking like 'a baby glazed doughnut'. The model even admitted to considering launching a children's skincare line.
Reflecting on motherhood, Hailey described it as a 'very spiritual experience' that has deepened her existing spirituality. She confessed to feeling 'much more prepared' for a potential second child compared to her first journey into parenthood, which she felt nothing could truly prepare her for. Both she and Justin remain 'very protective' of their son's privacy, navigating the challenges of their public lives while keeping certain family moments sacred.
