Hailey Bieber was reportedly overwhelmed by the size of the crowd that turned out to see her during a recent visit to London. The model and skincare entrepreneur, who founded Rhode Skin in 2022, was in the capital for a promotional event.
Witnesses said the crowd was so large that Bieber appeared taken aback by the enthusiastic reception. The brand, which focuses on minimal yet effective skincare, has gained a massive following since its launch, partly due to Bieber's social media presence.
Rhode Skin, named after Bieber's middle name, was sold to e.l.f. in a $1 billion deal in 2024. The brand's standout products include the Peptide Glazing Fluid and Glazing Milk, which aim to create a dewy, 'glazed donut' complexion.
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