A viral TikTok theory claims the next James Bond has been revealed through a luxury watch partnership, with Scottish actor Jack Lowden emerging as the frontrunner. The theory, posted by creator Ian Thinks (@ianthinks), argues that Omega's official association with the Bond franchise points to Lowden as Daniel Craig's successor.
The Omega Connection
Omega has been the official watch of James Bond since Pierce Brosnan wore a Seamaster in 1995's GoldenEye, continuing through Craig's five-film tenure. Ian believes whoever inherits the role must be available to represent Omega, which he says rules out several contenders.
Robert Pattinson, a recent surprise contender, became a global ambassador for rival watchmaker Jaeger-LeCoultre in September. Nicholas Hoult, another reported candidate, has a longstanding relationship with the same company. Josh O'Connor, whose prospects reportedly collapsed after turning down the role, has represented Bulgari as a watch ambassador since 2021.
Lowden's Case
Ian argues that Callum Turner, widely considered a strong candidate, is disadvantaged by his partnership with Johnnie Walker Blue Label, though he joked: 'Not shaken, not stirred.' However, Johnnie Walker makes whisky, not watches, leaving no obvious conflict for Turner.
Ian then presented photographs of Lowden wearing an Omega watch at the Golden Globes, declaring: 'The name's Jack Lowden. A Scottish actor who pulls off a suit, pulls off the Aqua Terra, has the perfect wrist. Is absolutely going to steal your girl and drive off in an Aston Martin.' He suggested Lowden's inclusion in Omega promotional material was preparing the public for his casting.
One correction: Lowden actually wore an Omega De Ville Trésor at the January 2025 Golden Globes, not the Aqua Terra. He appeared in the watchmaker's coverage alongside Craig and Nicole Kidman, though this does not confirm an official ambassador agreement.
Fan Reactions and Context
Viewers were divided, with one commenting: 'This is the most compelling evidence I've seen so far,' while another questioned whether producers would make their choice so obvious. Aaron Taylor-Johnson, an official Omega ambassador since 2025, has been linked to 007 for years, showing the connection is not a guarantee.
Lowden, 36, has support from Slow Horses co-star Gary Oldman and has addressed the speculation as flattering. The next Bond film, written by Steven Knight, is the first under Amazon MGM Studios' full creative control, but no casting decision has been publicly confirmed.
