Amanda Holden has claimed that the Britain's Got Talent judges are shamelessly using new panelist KSI to boost their social media engagement. The 55-year-old told the Mirror that the judges, including Simon Cowell, have been clamouring to have their pictures taken with the YouTube star, who has more than 75 million followers across his channels.
Holden admitted that her own posts perform significantly better when KSI appears in them. 'We all grab KSI for socials now,' she said. 'I just need to get KSI on one of my videos and it performs even better! The last one we did together was well over 3 million last time I checked.'
Despite her daughters 'losing their minds' over KSI, Holden revealed a unique tactic for staying professional: she pretends she is working with someone she has never heard of. 'I think the reason I can talk to KSI so normally is because I talk to him without feeling wobbly or starstruck,' she joked. 'I pretend I'm working with someone I’ve never heard of.'
Holden also noted that Cowell has finally embraced the TikTok generation, upping his social media game to keep the 19-year-old show relevant. 'I feel vindicated because I have always filmed everything and was all over TikTok when it first launched,' she said. 'YouTube has obviously always performed very well for BGT. We are getting over 22 million views on some of our audition clips, and 46 million on last Saturday's performances combined!'
KSI replaced Bruno Toniolo, who left after the 2025 series due to scheduling conflicts. The judging panel also includes Alesha Dixon.
