The Baggs family, beloved by Gogglebox fans during their two-year stint on Channel 4, have experienced significant changes since their exit in 2022. From Joe's rise to television stardom to George's advertising ban and Lisa's heartbreaking loss, the family has faced both triumph and tragedy.
Joe Baggs' Television Stardom
Since leaving Gogglebox, Joe Baggs has built a massive social media following, boasting 2.2 million followers on TikTok and 386,000 on Instagram. His online success has led to brand partnerships with major names like Netflix, Amazon, Spotify, Burger King, and Fanta. Joe has also secured presenting roles on ITV's Lorraine and This Morning, and earlier this year, he hosted a new Britain's Got Talent spin-off show. He said, "I've been watching Britain's Got Talent with my family for as long as I can remember, so it's a real 'pinch me' moment to be joining as the official digital presenter."
George Baggs Hit with Prohibition
George Baggs, Joe's younger brother, has also found success on social media, with 447,000 Instagram followers and 1.7 million on TikTok. The brothers often feature their parents in their family-focused content. In 2023, the family launched a podcast, Not My Bagg, featuring Joe, George, and mum Lisa, with guests including Kerry Katona, Coleen Nolan, and Melanie C. However, Joe is now the sole host.
In 2023, George, then 19, was found to have violated advertising regulations by endorsing vapes while underage on TikTok. The Advertising Standards Authority banned the clip and warned him against using under-25s to market e-cigarettes.
Mum Lisa's Heartbreak
Lisa Baggs, the family matriarch, recently took to Instagram to honor the family dog, Dolly, on the second anniversary of her death. She shared photos of the dog and wrote, "2 yrs ago today having to let Dolly go. Was the worst day of my life. My heart still aches for her and I miss her more now than ever." Her son George replied with heart emojis, and fans sent messages of support.
Gogglebox airs on Channel 4.
