Parent-care brand Tommee Tippee has announced the launch of the Countdown Calendar, described as the first advent-style calendar for expectant mums. Priced at £29.99, it features £260 worth of luxury products behind twelve doors, symbolising the final twelve weeks, or last trimester, of pregnancy.
What's inside the calendar
The calendar includes six gifts curated to pamper parents, such as a Slip Eye Mask, Earl Of East Wildflower Candle and Dose & Co Serum Face Beads. It also features six baby-care essentials from Tommee Tippee, including its Day & Night mixed Ultra-Light Soother, and Natural Start Perfect Latch Trial Kit - a bottle feeding kit that includes two different teats.
Each drawer also features a simple piece of guidance from registered midwife Lily Foggan, helping mums feel more prepared and less overwhelmed as their due date approaches.
Availability and expert guidance
The calendars are only available for a limited amount of time from the Tommee Tippee website on October 7.
Rachel Costello, Global Marketing Director at Tommee Tippee, said: “The final trimester is such an exciting time, but it can also feel overwhelming as mums prepare for their new arrival. We created the Countdown Calendar to remind expectant mums to pause and take a moment for themselves by combining luxurious gifts with trusted baby essentials and expert guidance. It’s a joyful way to count down to one of life’s biggest moments while helping families feel supported and prepared along the way.”
The Tommee Tippee Countdown Calendar will be available to purchase on the Tommee Tippee website from October 7 while stocks last.
