A new poll by Costa has revealed a clear winner in the long-running debate over whether jam or cream should be spread first on a scone. According to the survey, 71% of Britons insist jam goes first, while 29% prefer cream first. This result is bad news for Devon, where the traditional cream tea method is to apply cream first—a preference shared by the late Queen Elizabeth II—neighbouring Cornwall puts jam first.
Cream Tea Revival and Strong Opinions
The cream tea is enjoying a revival among younger generations, with 52% of under-35s saying it is finding a new audience on TikTok. A third of Brits admit they have “strong feelings” about the correct order, and 36% are adamant they apply both toppings in the “correct” way.
Costa's Half-and-Half Scone
Coffee chain Costa has waded into the debate by creating a half-and-half scone, with jam and cream piped together using a special dual bag. The first dual-swirl scone was served to the mayors of Saltash, Cornwall, and Kingsbridge, Devon—Brian Stoyel and Julia Wingate—at the Saltash store. Councillor Brian Stoyel, Mayor of Saltash, said: “We’re proud that Saltash has become the home of Britain’s latest chapter in the great scone debate. The beauty of Costa’s 50/50 scone is that it celebrates both traditions rather than choosing between them. After trying it for myself, I can confirm it’s every bit as delicious as it sounds—proof that sometimes, bringing people together is even better than settling the argument.”
Pronunciation and Disagreements
The poll also found that 55% pronounce “scone” to rhyme with “gone”, while 45% say it rhymes with “bone”. Almost four in ten (37%) have judged someone for doing it the “wrong” way, and 20% say they would refuse to eat a scone not assembled correctly. One in five (22%) have argued with a friend, and 19% are in a relationship with someone who disagrees with their topping method. Despite the feuds, 57% said they’d welcome a compromise, and 79% agreed the traditional cream tea is a Great British classic.
Availability
Costa’s scones return to the menu for the first time in more than five years, available in over 1,000 stores. Customers can also buy the new Afternoon Bundle, featuring a regular hot or iced drink and a scone with jam and cream, from £6.49 in selected stores until October 21, 2026.
