Beauty writer Bethan Shufflebotham has declared Liz Earle's new Cleanse and Glow Brightening Cleansing Balm superior to many rivals, including the popular Elemis Pro-Collagen Cleansing Balm, in a recent review. Priced at £30 for 100g, it undercuts Elemis's £52 price tag by £22, offering a more affordable option without sacrificing quality.
Product Details and Ingredients
The balm is part of Liz Earle's Glow collection, powered by vitamin C-rich acerola cherry, gently exfoliating prickly pear, and sea buckthorn. It is pH-balanced and suitable for all skin types, including sensitive skin, and is designed to remove makeup, excess oil, and impurities while brightening the skin over time. The brand reports that 94% of users agreed their skin looked brighter and more radiant after seven days when using the full Glow routine.
Texture and Performance
Shufflebotham praised the balm's rich, buttery texture that melts into a silky oil upon application. It effectively removes foundation, SPF, and waterproof mascara without harsh rubbing and does not sting sensitive eyes, unlike some other formulas. The product rinses away easily with water, though a cloth or cotton round can be used for a deeper cleanse.
Scent and Results
The uplifting citrus scent adds a sense of luxury similar to Elemis, which is often missing in other products. After a week of use, Shufflebotham noted her skin looked fresher and healthier. However, she suggested the pot could be wider or include a scoop for easier product retrieval, especially for those with long nails.
Comparison to Other Balms
For those seeking alternatives, the Skin Rocks Cleansing Balm Fragrance Free, £58, from skincare expert Caroline Hirons, offers lipid-rich formula for skin barrier support. Liz Earle's balm can be used alone or as part of the Glow collection, which includes the Cleanse and Glow Transforming Gel Cleanser (£28), Smooth and Glow Exfoliating Tonic, and Revitalise and Glow Illuminating Gel Moisturiser.
Availability and Offer
Liz Earle is currently offering a 3 for 2 promotion on select products, making it an ideal time to build a complete brightening routine. Shufflebotham highly recommends adding the new Cleanse and Glow Brightening Cleansing Balm to any skincare regimen.
