Hailey Bieber Sizzles in Sand-Filled Swimsuit Campaign for Rhode
Hailey Bieber Sizzles in Swimsuit Campaign

Hailey Bieber has never looked hotter than in her most recent swimsuit snaps. The model, who is married to singer Justin Bieber, posed in the dark covered in sand for her latest ad campaign.

The Rhode founder wore a brown string bikini as she sprawled out on the sand, one hand on her face while the other disappeared into the darkness behind her. Her long brunette locks fell down her back and across her cheek as she shot a sultry look at the camera.

The pictures come soon after Hailey's Rhode was recently named as one of Time magazine's 100 most influential companies. She told them: "I'm an entrepreneur at the end of the day. I want to expand in business and I want to be able to do more things, but I'm definitely not in a rush."

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Hailey posed with a Rhode product in her hand. Back in 2025, Rhode was valued at a whopping billion dollars. She launched the company in 2022 and offers skincare, makeup and merchandise.

Hailey recently told Interview magazine: "I feel like we're past the misconception that I'm a b****. This is not a misconception, but I feel like people really don't understand me, which I think is quite common for someone in the public eye."

"Obviously, people aren't gonna know me the way you and I know each other. We've had certain conversations, and we've spent time together, where it's like you can actually see me. And I feel like that doesn't translate to the public most of the time."

She also spoke to GQ about raising her son Jack with husband Justin Bieber: "We both feel very protective of our son and I don't think that's ever going to change. But our life is our life and it is really public, so I think we're just going to cross every bridge that we need to when we get there."

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