Cheryl is back. The Girls Aloud legend, 43, has returned as Nivea's brand ambassador to help launch the brand's new eye serum. The announcement comes after Cheryl withdrew from the spotlight two years ago following the death of Liam Payne, the father of her nine-year-old son Bear.
New campaign and trademark wink
In a set of new photos, Cheryl glows as she shows off her figure in a teal blue maxi dress. Placing a manicured hand on her thigh, the singer sits on a white boulder as she gazes into the camera. In another teaser, she gave a glimpse of her cheeky trademark wink.
Following Bear's birth in 2017, Cheryl decided to focus on her son rather than her music and TV career. She briefly returned to the stage in 2024 for the Girls Aloud reunion tour and paid tribute to late bandmate Sarah Harding.
Reported role on The Voice UK
Earlier this month, it was reported that Cheryl is set to make a major comeback after reportedly landing a role on The Voice UK. The Fight For This Love singer is said to be joining friend will.i.am when filming kicks off in the next few weeks, while Stacey Solomon and Alesha Dixon have been tapped to host.
“Every year producers ask Cheryl to go on the show, and it’s a polite ‘no’ as the timing has never quite been right,” a source claimed. “This year it’s different. She feels ready to re-enter the spotlight and talks are now in the final stages. Things could come crashing down but with three weeks to go until filming kicks off, the production team is working on the assumption she will be doing it.”
Return to ITV
They added to the Sun: “It helps that long-term friend Will.i.am will be beside her on the panel.” If Cheryl does join the show, it will mark her return to ITV following her exit from the X Factor in 2015. She first joined the show in 2008, replacing Sharon Osbourne, and quickly became a fan favourite.
In 2011, she briefly switched to the US version of the show but left after just a few weeks of filming. Four years later, she made a return to the UK series, where she remained for two years. The show, in which coaches turn around their chairs to pick a singer for their team, has been on ITV since it switched from BBC One in 2016.
