Makeup is for everyone, regardless of age, but certain products work exceptionally well on mature skin. Hydrating and nourishing formulas that accentuate natural beauty are available; it's just about knowing where to look. Brands like Trinny London and Jones Road, created by experts in their 50s and 60s, cater specifically to mature skin. Charlotte Tilbury is also praised by those over 40 for its smoothing, glow-giving properties.
We have rounded up four of the best items currently on the market, including an eyeshadow, brow pencil, blush, and complexion booster. Each product focuses on providing an enhanced, natural-looking finish that won't feel heavy or settle into fine lines.
Charlotte Tilbury Exagger-eyes Easy Eyeshadow Stick
Charlotte Tilbury has launched a new product designed to give 'bigger, brighter eyes in 30 seconds'. The Exagger-eyes Easy Eyeshadow Stick is a swipe-on creamy eyeshadow that delivers 24 hours of crease-proof colour. Available in 12 shades, some already sold out, the £27 shadow stick requires minimal effort to apply. It is suitable for all ages, including mature users, thanks to its lifting and smoothing formula. Options include shimmery and matte shades.
Jones Road The Brow Pencil
Created by famous makeup artist Bobbi Brown, Jones Road's The Brow Pencil adds shape and definition to eyebrows while looking natural. It fills in sparse patches to create 'fluffy and feathery' brows. Priced at £24, the pencil comes in six shades, with shoppers praising the 'flattering' grey shade. Apply with small hair-like strokes and diffuse with a spoolie if needed. One shopper said: 'For those older ladies, just what's needed when you reach a certain age with grey hair. This pencil gives a natural flattering colour without being too dark or too grey.'
Trinny London Miracle Halo
The Miracle Halo is a multi-use complexion illuminator that can be worn alone, under makeup, or on top to instantly lift and brighten the face. Priced at £32, a little goes a long way, especially on the high points of the face. Mix a small amount into foundation for a glowing, hydrated finish. Choose from four shades: candlelight, starlight, sunlight, and firelight, with options for warm, cool, and neutral undertones.
Wonderskin Cream Blush Stick pH-Activated
This unique colour-changing blush and lip tint adapts to the wearer's skin for a healthy-looking rose flush. Usually £20, it is now £16 in a limited-time deal on Amazon, where it is the number one best-seller in its category. Infused with shea butter, niacinamide, and aloe leaf, the formula refreshes the skin. Shoppers with mature skin praise it for providing a soft flush without accentuating dryness, and the pigment doesn't bleed into fine lines around the lips.
