Three men have died following a fire that engulfed a single-storey building in White City, West London, on Saturday evening. The London Fire Brigade (LFB) received reports of the blaze on New Zealand Way at 6.52pm, with crews arriving to find the pavilion-style structure heavily involved in fire.
Rescue and Casualties
Firefighters rescued three men from the building and paramedics treated them at the scene, near Loftus Road — the home ground of Queens Park Rangers Football Club. Two men were pronounced dead at the scene, while a third was taken to hospital for further treatment but later died, the LFB confirmed.
LFB assistant commissioner Pat Goulbourne said: 'The fire involved a single-storey pavilion, with just over half of the structure damaged by the fire. Control officers mobilised crews from North Kensington, Acton, Chiswick and surrounding fire stations to the scene.'
Firefighting Response
The LFB deployed 15 fire engines and approximately 100 firefighters to tackle the blaze. The fire was brought under control by 9.30pm. The cause of the fire remains under investigation.
Investigation and Next of Kin
The Metropolitan Police said it is working to inform the victims' next of kin. No further details about the men have been released at this stage.
