Many cinemas across the country have made the decision to ban or impose restrictions on Meta smart glasses due to growing concerns over film piracy.
The crackdown, led by the UK Cinema Association (UKCA), follows similar constraints recently adopted by theatre venues and pub operators nationwide.
UKCA statement on wearable technology
"UK cinema operators are aware of the increasing availability and use of wearable technology such as smart glasses," a UKCA spokesman said, acknowledging the accessibility benefits the devices offer to users with specific needs.
They continued: "However, they are also mindful of the issues around privacy and film piracy that arise around the use of such technology in cinemas, and as a result many are introducing policies to prohibit and/or restrict the wearing of camera-enabled smart glasses in particular in their venues."
"This is clearly a developing area, and we will continue to work with our members to ensure their approach remains relevant and proportionate."
Broader restrictions and Meta's response
This move by the UKCA marks the latest pushback against the rapid spread of camera-integrated eyewear. Major pub chains, including Wetherspoons, have already signalled that recording inside their establishments is strictly prohibited.
Meta first started selling Meta glasses in 2021 but has seen demand grow in recent years on the back of partnerships with brands Ray-Ban and Oakley, with around seven million pairs sold last year. The technology company, which owns Facebook, Instagram and WhatsApp, said it recognises that films should not be recorded without authorisation.
A Meta spokeswoman said: "People use our glasses because they're helpful and let them stay in the moment, from listening to music to live translation or hands-free calls."
"They also provide critical new technology for people in the blind and low vision community and limiting how people can use this technology would be a major step backwards."
They added: "Naturally some places shouldn't be filmed at all and that's reasonable but rules should be applied consistently."
