A Liverpool drug dealer used an Instagram account with more than 1,000 followers to supply pink cocaine across the city. Kirk Carter admitted being concerned in the supply of MDMA (ecstasy) and ketamine, substances commonly found in pink cocaine.
Carter was arrested as part of an investigation into social media accounts being used to advertise and supply controlled drugs online. Evidence gathered during Merseyside Police's investigation showed Carter used a dedicated Instagram account to supply pink cocaine between December 2025 and August this year.
Pink cocaine, despite its name, does not necessarily contain cocaine and is often a mixture of substances, including MDMA, ketamine and caffeine. Officers swooped on Tuesday, August 4, when Carter was stopped as he left a hotel in Aintree.
Arrest and sentencing
A search of the hotel room he was staying in found a Rolex watch and a quantity of nitrous oxide canisters. After his arrest, Carter was charged before pleading guilty to being concerned in the supply of MDMA and ketamine.
Carter, 34, of Greystone Road, Fazakerley, appeared in Liverpool Crown Court on Friday, October 2, where he was sentenced to five years and seven months in prison.
Project Medusa's response
Detective Chief Inspector Gary Stratton from Project Medusa said: "Carter used social media to openly market and supply dangerous drugs, believing he could profit from the harm they cause while avoiding detection."
"He was wrong. Thanks to the proactive work of Project Medusa officers, he has now been brought before the courts and faces a lengthy spell behind bars."
"Pink cocaine, along with drugs such as MDMA and ketamine, poses significant risks to users, and its supply helps fuel organised crime, exploitation and violence in our communities."
"Project Medusa is committed to identifying and targeting those involved in drug supply across Merseyside, whether they operate on our streets or online. We will continue to gather intelligence, disrupt criminal activity and bring offenders to justice."
"Anyone with information about drug dealing can make a real difference by reporting it to us. The information we receive is vital in helping us dismantle organised crime groups and protect vulnerable people from harm."
Wider police efforts
A spokesperson for the force added: "The team's ongoing work continues to deliver significant results across Merseyside."
Between April and August 2026, officers were responsible for closing 167 county lines, making 266 arrests and securing 282 charges. They also made 706 safeguarding referrals to protect vulnerable people at risk of exploitation and seized 53 knives from those involved in county lines activity.
Anyone with information on drug dealing can contact Merseyside Police via social media @MerPolCC or anonymously through Crimestoppers on 0800 555 111.
