TikTok has introduced a new feature allowing users in the United States to book hotels, attractions, and tours directly within the app. The tool, named TikTok Go, aims to turn travel inspiration into bookings by integrating videos, search, and location pages with booking capabilities.
The feature is currently available only to users aged 18 and above in the US. TikTok has partnered with major travel brands including Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com to offer the service. Creators featuring hotels and experiences can link their content to bookings and earn commissions.
Adam Presser, CEO of TikTok USDS Joint Venture, said: “Every day on TikTok, millions of people discover where to eat, where to stay, and what to do next. TikTok Go connects that moment of inspiration directly to the businesses behind it.” Mark van der Linden, VP Partnerships for Booking.com, added: “We’re excited to collaborate with TikTok to turn those ‘I wish I were there’ moments into real stays.”
No timeline has been announced for a UK rollout. Meanwhile, a recent Which? survey found that 94% of British holidaymakers using high street travel agents were satisfied, with 60% valuing the opportunity to discuss options in person.
