A new Taco Bell has opened on the beachfront in Benidorm, drawing mixed reactions from tourists. The American fast-food chain, known for its Mexican-style offerings, has set up shop in the popular Spanish resort, prompting excitement from some and disappointment from others who prefer local cuisine.
British expat Harry, who runs the TikTok account @harrytokky, shared his enthusiasm in a video, calling it the "nicest beachfront takeaway in Benidorm." He praised the location and gave the food a tentative 10/10 rating, though he later clarified that the view deserved the perfect score rather than the burrito.
However, not all holidaymakers are thrilled. One commenter noted that a Taco Bell had been in Benidorm years ago and was "nothing special." Others lamented the proliferation of chain restaurants, with one viewer complaining, "It's Spain, I want Sangria, fish, Gazpacho... not this c***." Another remarked on the difficulty of finding authentic tapas bars amidst new McDonald's, Burger King, and Five Guys openings in nearby Marbella.
Despite the criticism, the chain offers a reliable option for fussy eaters. The restaurant's prime beachfront location remains a draw, with summer weather expected to attract longer queues.
