Jet2 has revealed the most-booked destinations so far for 2027, with Spain and its islands taking six of the ten top spots. Benidorm leads the ranking, followed by Costa Adeje in Tenerife and Alanya in Türkiye.
Spain's enduring appeal
Benidorm tops the list despite a recent ban on two-seater mobility scooters, introduced as part of a crackdown on accidents and rowdy behaviour among holidaymakers without mobility needs. Tenerife's family-friendly Costa Adeje ranks second, while the lively nightlife of Playa de las Americas has secured sixth place.
Other Spanish resorts in the top ten include Salou, Palma Nova in Majorca and Benalmadena.
Türkiye and Cyprus in the mix
Türkiye also proves popular, with two resorts in the top five. The Alanya area is currently the third most-booked resort for summer 2027, known for its traditional bazaars, modern cocktail bars, restaurants and a scenic cable car. In southwest Türkiye, the port city of Marmaris takes fifth place, where a meal out costs an average of just £6.
Cyprus completes the picture with two resorts in the top ten: Paphos ranks fourth and Protaras takes seventh.
Rising stars for 2027
While familiar favourites dominate early bookings, Greece is rising up the ranks. Bookings are up year-on-year for Lassi on Kefalonia, Kardamena in Kos, Pefkohori in Halkidiki, Sidari in Corfu and Georgioupolis in Crete. Jet2 has launched a range of new hotels from 2 to 5-star in Thassos for summer 2027, known as the 'Emerald Isle of the Aegean'.
Croatia is also set for strong bookings, with destinations such as Dubrovnik, Brac Island, Rovinj and Split all seeing demand. Island-hopping cruises are being promoted by various operators aiming to attract millennial professionals outside their typical pensioner-heavy demographic.
